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Creative Design for Youku's Visual Identity

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Collaborated with Youku, one of China's largest video streaming platforms. Responsibilities included creating horizontal and vertical posters, designing the main logo, developing peripheral designs, and producing transition animations and subtitle effects.

 Followed a comprehensive design process, conducting a comprehensive user analysis of the company as well as the audience to understand the preferences and needs of the target audience; outlining the project objectives and design concepts; then drafting an initial proposal; creating a preliminary design to visualize the idea; optimizing the details to ensure the high quality and consistency of the screen content; and finalizing the design.

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